Since the popularity and explosion of technology and social media, many people have turned to the computer and internet for advertisement or business related purposes. Since many of these people probably started out with personal profiles before professional, it can be tricky to determine what is important when it comes to maintaining their professional electronic profile.
While browsing through Zite I came across this article that featured a graphic “checklist” one could use to determine if you are using your technology in the most effective way possible.
Having a personal profile such as Facebook, you get the satisfaction of posting about your breakfast, ranting about that episode of “The Bachelor” or sharing photos of the snow day. With a professional profile not as much. While it may be fun to incorporate some personal touches into a business or professional page, it can be distracting.
I think one of the most important things to take from this list is staying connected with others. When you interact with others through the correct way, people are drawn to your site and want to keep coming back. If you never respond or post anything of relevancy that might interest your audience, they may think you’re just a robot behind the computer screen.
Another important thing to keep in mind is relevancy. If you are a person running a twitter website for a certain company that deals with (for example) fitness, you should stick to retweeing/tweeting about other tweets that have to do with fitness. Make your professional profile stay on track.
While these little tasks may seem time consuming, they are important to utilize into your social media routine to obtain the best results. Engaging and connecting with one another the right way really ties people together and strengthens the 0nline community in the most healthy, beneficial way possible. Whether it be expanding your business or advertising, this task list is a good place to start.